"After years of supporting women from behind the styling chair, I saw firsthand how much midlife women carry and how rarely the world stops to acknowledge it. The health scares, the financial pressure, the caregiving, and the loss. These women are incredible, and they have so much to say, but too often society makes them feel invisible. Her.Ed is my way of stepping forward and saying: not on my watch. Midlife women deserve to be seen, heard, and resourced." - Amanda Ochoa, Founder & President

AMANDA OCHOA

Founder & President

CHELSEA RICHARDSON

Chief Executive Officer

LAUREN BAKER

Chief Operating Officer